@Madpioneer, I think that its not a case of people not getting it, its people not liking the direction. Me being one of them. I wont buy it, unless i hear some great reviews, and I wont buy it for a while either way. I want racing games. Not crash derby's in the city, being shot at by helicopters, then quicktime events running on buildings- that shouldnt even have an NFS logo, its more like a James Bond movie. So yes. I get it, they want an action game. Im torn- I do think its a good idea, but just not as NFS, because that is not what NFS is about, and I know lots of fans dont want it to go that way. EA sells so many god damn copies of these games its like COD now, they have no feedback on whether people like it or not, they just judge by the gazillion copies sold and figure theyre doing it right. Theyre just very good at building hype, and have a great marketing team.