Which is why they need to put a Lexus badge on it, because people simply won't spend that kind of money on a Toyota, where the first thing that comes to mind would be "Corolla" or "Camry". This is the same reason why there isn't a Nissan badge on the front of the GT-R.
And about which company's in better financial shape, well I don't recall Toyota needing billions of dollars from the government just to stay afloat...
With regards to how much the thing actually costs, and how ridiculous the price seems to you guys, have any of you heard of a Veblen Good? It's an economics term where demand for a good actually increases as the price goes up, due to its snob appeal and exclusivity (and with a production run of only 500 cars, this thing is pretty exclusive). And why would people even want to spend that much on a Toyota/Lexus in the first place? Well there are some people who don't want a Ferrari or Lamborghini, simple as that.
Finally, about the car: I love it, but I preferred the concept's styling. Looked much cleaner and smoother, especially the Roadster concept. Oh well, at least the styling changes are for a good cause: The engineers managed to find and extra 17mph in top speed with the styling tweaks