Rumor: DRIVECLUB Delayed Again?

Advertising Secrets Exposed!

If you were expecting DRIVECLUB to finally arrive on PlayStation 4 on February 28 as previously suggested, now might be a good time to re-evaluate. That is unless of course Sony's marketing strategy is... not to market the title with only 2 weeks from launch. Official PlayStation Magazine Italy reckon that DRIVECLUB will not be available until as late as June 2014. That's quite a bump back from the original November 2013 launch date.

That [nonexistent] marketing strategy is however unlikely following the distribution of an instructional branding guidelines video for contest-entrants that interestingly shows us what ploys are in effect to make their game trailers look visually realistic, such as the lack of colour saturation, or purposeful introduction of imperfections and amateurism. This makes one wonder if the marketing gameplay footage we've seen thus-far is truly representative of the final product or if some of these tricks are simply done in Final Cut Pro, for example.  Have a look for yourself and let us know what you think below. At least we know (from the assets video below) that the game will sound good!

DRIVECLUB Videos