I really resent that new (ex-Ferrari) CEO of theirs for this new direction he's chosen to lead the company in. Look at Lotus' history: when have they ever made cars as big, heavy and complicated (Elite: folding hardtop? Seriously?) as these. It goes completely against what the brand has stood for ever since Colin Chapman started it.
Yes, Lotus should start chasing a few Ferrari/Porsche sales, and for that they do need a rubbish car - the Esprit (although they could be more imaginative and think of a new name). But to move the entire brand upmarket is definitely a poor move. There aren't enough people out there with that kind of money (i.e. people who buy supercars to show off) who'd choose these over the cachet of a Ferrari or Lambo. I hate to say it, and I really hope i'll be proven wrong, but I do think Lotus will flop with these.
Oh and they especially won't succeed if all the designers did was feed the same design into the photocopier and making them in different sizes...
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