This highlights a point that I would like to make. There are two kinds of Downloadable Content: Paid and Free. GTA V, Payday 2 and a few other games I'm sure have adopted a full or partial free DLC policy which in my book is perfectly fine so long as I don't have to utilize my bandwidth to download the remainder of a game which I bought from retail under the impression that it was COMPLETE.
Most (lets us be honest here, it's pretty much all) titles adopt the paid DLC route because apparently publishers feel that everything including the game disc itself is not actually owned by us and we deserve to continuously shell out cash to feed their dirty spending habit because "it's OK" according to the average six year old child who is in unlawful possession of their parents' credit card.
Paid DLC can be OK if I'm not paying upwards of ten sterling for four poorly designed maps and a weapon skin(you know what I'm referring to), which are content that could have been in the game on release.
Free DLC DOES exist and in my opinion should be a mandatory policy on all digital distribution platforms because it forces publishers to stop making their devs cut content to up their profit margin.