The ridiculously obnoxious reply was a bit unnecessary.
If you're going to try and be snobby at least do it correctly, because saying 'stuff i usually buy will never see discount' is rather funny, because jack jones is high end high street rather than haute couture, and even haute couture stores have huge january sales. Maybe the discounted items are last years line, but last years gucci > this years jack jones.
Have a look at mrporter.com, where you'll find givenchy, gucci, mulberry, burberry etc, the 'less primitive' brands and you'll never guess what, they're discounted?! :omg:
And it's a website, you can order online and not have to go charging in a store 'fighting' and being gross.
--- Post Updated ---
Your edit gives the first half of your post a bit better context, better :p The coat does look good though btw. I've got a very similar Ted Baker peacoat.