Hahaha, The "WASD", Arrows, "Cyborg" keys, numpad, and regular keys, can all be set to different lighting colour in groups, So have green WASD and Cyborg keys, and orange everything else in that pic, but now I've changed the numpad to red :p
Also, that big cyborg logo is a button, when it's activated, the colours can be set as I just described and, it locks the windows key and activates the Cyborg keys. When not activated the Cyborg keys deactivate, the windows keys are usable again, and all the keys go to one (user defined) colour :D
And yeh, when I bought the M$ board it even had a sticker on it saying "English version!"... I wasn't too pleased when I got home... But it was only like 5 dollars and lasted me well over a year (Still works, but I hate it.)