There's a 50 percent chance that this strategy will involve ex-lax, because it's likely to be a torrent of poo :p
on a serious note, I hope it's better, it couldn't be much worse... They should focus on what makes the game unique, videos have shown it's pretty, has some cool cars, is in a pretty place, does offroad tracks, has cops and that it has a social side...
But TDU isn't a pretty game, compared to F1 2010 and GT5, it doesn't have as many cars, in as much detail as GT5, Driver is in a cool environment, Dirt 3 has offroad tracks, and it does them better, NFS: HP has better cops and the social side looks like the sims... It's showing the wrong side of the game in all honesty.
TDU2 first and foremost, is massive, but this never has never been translated that well into trailers. It's not a racing game, it's a driver's paradise game. You choose your weapon, roll out of the drive, point your nose at the coolest looking road you see, then 'give 'er hell'. Very few people care about the fact the house is the most expensive in the game, they just care that it has 10 car slots and it's in a cool place... TDU is epic because it has so many environments in one. whether it's highway drives, mountain thrashes or b-road cruising that tickles your pickle, there's something for all, and it has the selection of cars to compliment that.