At Last, DFS ads banned

[Nodz86]

DFS adverts banned

 

Wed Dec 03 11:56AM

Three DFS television adverts have been banned - not because they are annoying but because the sofas featured in the adverts were made to look bigger than they actually are.

 

The ads, which featured people miming to the Nickelback song ‘Rockstar', were declared misleading by the Advertising Standards Authority because the footage of actors singing was superimposed onto shots of sofas, making the furniture seem bigger than it was.

 

The watchdog, which received 21 complaints, said: "We considered that the production technique used in the ad meant that some of the sofas did appear large in relation to the actors. Because DFS had not been able to demonstrate that the sofas featured in the ad were accurate reflections of the actual sofas, we concluded that the ad was misleading."

 

DFS argued that customers visited their stores to examine items such as sofas before they bought them, and that any exaggeration in size would have caused widespread disappointment and large numbers of complaints to Trading Standards, which had not been the case.

 

The three advertising codes breached by the DFS campaign were that adverts must not mislead the public, that they must not imply qualities beyond those normally provided, and that they must not use visual techniques or special effects to mislead.

[DriftNismo]

Well, in a way it's good the adverts were banned because they were very annoying, but the sofa looks pretty much normal size to the actress in the picture, and come to think of it, remembering the advert(s) the sofas looked normal size to the people, so it's not that mis-leading at all. I doubt anyone wanted a huge monster size sofa anyway :p.

[me™]

I doubt anyone wanted a huge monster size sofa anyway :p.

 

WHAT?! That would be the most awesome thing ever to have. :lol:

[CarMadMike]

Big sofas are cool, My sister has one, its so comfy!, and because its so big i can never get back up again xD

 

About time those adverts werent aired, the songs always got stuck in my head for ages :)

[Nodz86]

If you watch the ads you'll see that in one shot theres a man lying on one (supposedly) but the sofa looks like no ones on it, theres no shadow from actors on it and stuff like that.

[DriftNismo]

Yeah, big in width and cushions is good, but not when it's almost as tall as you it's not :p.

[hpluls]

Those ads weren't aired in my country, and judging from your comments, I think I'm better off that way :p But it reminds me of this:

 

http://failblog.org/2008/09/04/waterslide-fail/

[Pherelas]

Good, all i'll say.

[KoenigseggBG]

I always hated ads, no matter waht kind of...they aren`t original and most of them are so pointless and stupid...atleast in Bulgaria. :oook:

[Nige]

LOL, does that mean we still get the ones with Mariah Carey 'All I Want For Christmas' in the background on ????

 

I'm glad they got banned because Rockstar has become very annoying ......

[DriftNismo]

The weird thing is is 'Rockstar' by Nickelback was released in 2005 or something, yet it ONLY JUST caught on :p. Just goes to show how rubbish music is these days.

[ShadowGT]

Big sofas are cool, My sister has one, its so comfy!, and because its so big i can never get back up again xD

 

About time those adverts werent aired, the songs always got stuck in my head for ages :)

 

 

Hehe big sofa's rock. We used to have one like that too & getting stuck in it was awesome cos it was so comfy :D

[HSVxSEXY_TIME?]

i call this dwarfism TBH

 

i bet all the actors were just primwardial drawves.