I'd be with you if this was Eden, but these guys have been around long enough to know how this stuff works, plus they have a lot of "in-drawer" tech which they can efficiently plug in. Subscribe to the threads that show progress and they're moving very quickly.
What do big companies with big marketing budgets do these days anyway that would make such a massive difference besides TV advertising? With all the hype the community is capable of building, excellent user-made trailers that don't take up dev time, and the many online blogs that report on all the news there's a decent amount of word of mouth. Just like I'm reporting on this forum about pCARS there are many doing similar on their communities as well. YouTube will help us out a fair bit. And then there are those who will just see the game on the shop shelf.
The graphics are already top-notch for tracks that aren't brand new and the co-op features are somewhat revolutionary.
Will see what happens. Distribution costs come out of revenue before profit is split up. Ian's been great so far and has earned plenty of trust, especially from the senior managers. A year's worth of development to go still so plenty of time for things to be built and polished.